Ask most people why they haven’t quit smoking, vaping or drinking, and you’ll hear a version of the same answer: I don’t have the willpower. It’s such a common belief that we rarely stop to question it. But it’s wrong, and believing it is one of the biggest reasons people stay stuck.

I know, because I believed it for years. I tried to stop smoking on willpower alone, over and over, and every time it ran out I’d light up again or pour another drink and decide I simply wasn’t strong enough. Each failed attempt made the next one feel more hopeless. If willpower was the answer, I clearly didn’t have enough of it.

Here’s where I was wrong, and what most people have wrong. Willpower always runs out. Nobody has an endless supply of it. You can cling on for a day, a week, even months, but the moment your resolve dips, after a hard day, a drink, a bit of stress, the craving is still there waiting for you.

And that is the real trap. Willpower doesn’t remove the craving. It just asks you to fight it. As long as part of you still believes a cigarette or a drink is a genuine pleasure you’re being denied, you’ll be at war with yourself, and sooner or later the part that wants it wins. Not because you’re weak, but because you were never dealing with the actual problem.

The actual problem is the feeling of missing out. That sense that everyone else gets to enjoy something and you don’t. No amount of gritting your teeth touches that feeling, which is exactly why willpower-based quitting is so exhausting and so fragile.

So the real question isn’t how to build more willpower. It’s how to stop feeling deprived in the first place.

That’s the whole idea behind Allen Carr’s Easyway. Rather than asking you to resist the craving, it works by removing the belief that you’re giving anything up. When you genuinely no longer feel deprived, there’s nothing to resist, and willpower simply isn’t needed. People tend to leave our seminars not white-knuckling their way home, but relieved, and free.

We’ve been running seminars since we were established in London in 1983 and now operate in 50 countries. We’re evidence-based, delivered as a single group seminar, with no cutting down beforehand, no nicotine replacement therapy and no medication. Every seminar is led by someone who was once a smoker or drinker themselves, who quit using the method, then trained to teach it. So the person in the room understands exactly what willpower-based quitting feels like, because they lived it too. It comes with a money-back guarantee.

If you’ve tried before and it didn’t last, I hope this lifts something off your shoulders: you didn’t fail because you’re weak. You were handed the wrong tool. Quitting was never meant to be a fight you win by force.

Whenever you’re ready, we’re here.