The man behind the Easyway to Stop Smoking method

Allen Carr was born into a working class family in London, England in 1934. An athlete and avid anti-smoker as a child, he started smoking while doing National Service in 1952. By the time he qualified as a Chartered Accountant in 1958, he was a chain smoker. As Allen said in his biography: “On a bad day I smoked five packs, and never less than three.”

In addition to his chain smoking Allen was, by his own description, a ‘serial quitter’. He found quitting tough, but staying quit even tougher. “I once lasted six months of sheer hell before I caved in and lit up” he said. “I’m not ashamed to admit that I cried like a baby. I was crying because I felt I was condemned to smoke for the rest of my life.”

Shortly after this traumatic incident, a combination of events led to what he described as “my Eureka! moment”.

“I realised that it wasn’t a weakness in me, or that the cigarette was so wonderful that I couldn’t live without it, but that my brain had become scammed into seeing the relief of withdrawal pangs as genuine pleasure or stress relief. I realized that the reason I smoked was to remove the symptoms of withdrawal and by so doing, I got to feel like a non-smoker for a few minutes. As soon as I understood this simple point, my desire to smoke disappeared and I have never smoked since. After years of struggle, quitting was truly effortless and, if I’m honest, extremely enjoyable.”

He founded the first Allen Carr’s Easyway to Stop Smoking centre in Wimbledon, England in 1983 and spent the next 25 years of his life teaching smokers how to quit easily using his simple, drug-free approach. Today there are more than 150 Allen Carr’s Easyway seminar locations in 50 countries.

In July 2006 Allen was diagnosed with inoperable lung cancer and died peacefully in his sleep on 29th November 2006.

Thousands of messages from grateful ex-smokers flooded in and major media, including the BBC, the New York Times, The Economist, Washington Post, Forbes, the British Medical Journal, the New England Journal of Medicine and the Harvard Medical Review, published his obituary. The Economist said it best. Their headline read: “Allen Carr: Saviour of smokers”

The first Australian clinic opened in Melbourne in 1996. Today a team of dedicated experts, all former smokers who quit using Allen’s method, continue his legacy of trying to cure the world of smoking.

Our quit smoking therapists…

Natalie Clays – Director & Therapist

I tried my first cigarette at the age of 15, trying to look cool and trying even harder not to choke or vomit. It was vile and disgusting and made me feel ill but I was determined to learn how to do it. Twenty years later I was still smoking… Continue reading


Gill Scott – NSW

I had smoked for 20 years when I was diagnosed with asthma. I had tried everything to give up. Hypnosis, Nicotine replacement therapies, acupuncture and cold turkey but nothing stopped me longing to smoke. Then I attended the Allen Carr’s Easyway clinic in 2007… Continue reading

Kathryn Jolley – VIC

I tried my first cigarette when I was 14. It tasted awful, it made me cough, it made me sick and it was harsh on my throat. I persevered with another and then another and it took me a while to learn how to smoke … Continue reading

Jaime Reed – SA

I smoked for 19 years and tried to stop countless times. The longest I ever managed to stop smoking for was three months. Several times I was able to stop smoking for a couple of weeks but mostly it was only a few hours before I would start smoking again… Continue reading

Joe Martino – WA

I started smoking at 14 years of age because I thought I was really cool. Unfortunately the cool factor wore off very quickly and that insidious weed had the better of me. By age 15 I was already trying to quit. I was a serial quitter and tried absolutely everything… Continue reading

Oliver Lewis – Alcohol

Discovering Easyway was a major catalyst in my life. I’d been a heavy smoker and drinker since I was a teenager. My whole life revolved around the pub, and getting drunk was the norm.… Continue reading